When a person uses a search engine to find a business, they typically type in a search request such as “plumber in Abilene, TX” and the search engine returns results that they have found to be relevant to the searcher’s request.
The search engine has gone out and read (or ‘crawled’) these websites and stored the information found on them. When a request is made, their job is to match the request with the websites that have the most helpful information on them. Then the searcher has several choices in which they can find the information they need.
The key then for a website owner is to create their business website in such a way that the search engines read it as relevant when a potential customer or client types in a for their particular products and services.
And while it may sound technical or very complex, the process can be fairly straight-forward.